Mobile Marketing in Trivandrum

  Intro to Mobile Marketing So, what is mobile marketing? Mobile marketing is marketing and advertising to people using smartphones and tablets. Typically, mobile advertising strategies take advantage of mobile device features such as push notifications and location awareness. The stats show that mobile device users represent a large and growing segment of online activity. There are more than  5 billion mobile phone users  worldwide, and mobile traffic is  more than half of all web traffic . In addition, mobile devices, and smartphones in particular, are now an essential part of the shopping experience. According to Google, the number of smartphone purchases  increased 27% between 2018 and 2019 , and 61% of online purchases were made via a smartphone. And it’s not just about purchases. Shoppers are using mobile devices for research before buying. According to  Google , 90% of shoppers searched online before visiting a store. This means that if you get your ...